You might have six million visitors arriving on your website every month, but if you can’t get your visitors to convert that number may as well be zero. Conversion rate optimisation is all about increasing the number of visitors who actually DO something when they get to your site. Maybe you want them to subscribe so you can capture their email for your database. Maybe you want them to buy something. Whatever you want, optimising your conversion rate will allow you to get more of it.

5 tips and tricks for conversion rate optimisation

1. Know your numbers – Assume nothing! The more information you have about your user the better you can cater to them. Where are they coming from, what are they looking for? What pages are they engaging with? Or bouncing away from? Analysing the data is your first step.
2. Make it easy – Make every single action on your website as easy as possible for the end user. Cut out excess wherever possible. The more complicated the process the more chances there are for distraction, mistakes and frustration.
3. Cut the jargon – When you know a lot about your industry it’s easy to fall into the habit of using jargon, but your website needs to be accessible to everyone. If you’re not sure, get a friend to take a look to make sure it’s clear to the layperson.
4. Use multimedia – Incorporating multimedia into your site is an excellent way to increase engagement. A short video on a product page, for example, has been shown to significantly increase sales.
5. Have strong copy – Every word on your site needs to have a purpose. Even something as simple as using the words ‘add to cart’ instead of ‘buy now’ on your call to action buttons can have a huge impact on the user.

Need help getting the best out of your business website? Contact the 121 Creative team today to find out how we can transform your website, boost sales and increase conversion rate on your site.