As a business owner you want your business to succeed. These days one of the fastest way to business success is a strong online presence. And the best way to boost your online presence is with a social media strategy and a strong social media brand. Whether you want to sell products, boost brand awareness, or just build credibility, social media can help you.
3 ways to build your social media brand
- Choose the right platforms for your brand – With so many different social media platforms available it can be tough the find the best ones to suit your brand. A lot of business owners make the mistake of spreading themselves too thin but it’s far better to use a few social media platforms very effectively than to use a lot of them poorly. So which ones should you choose? Well, Facebook has the biggest user base so that’s a great place to start. Instagram is a good choice for businesses that rely heavily on images, while LinkedIn is great for a B2B business.
- Create excellent content – Creating a brand reputation on social media requires content that adds value to your customer’s lives. Churning out posts just because you can is not going to improve your reputation or boost your profile, first you need to make sure you have something worth saying. Take a look at other businesses in your industry and see what kind of content is performing well in their networks. Then work on creating content along the same lines – only better!
- Leverage industry influencers – A great way to build your social media brand is to leverage the audiences of existing industry experts. Ask to guest post on their blogs, quote them (with credit) in your content. Tag popular users in your posts or start a conversation with them in a public forum. If you reference someone in your work, let them know via their own social media accounts or email. If they like what you have to say they might just share your stuff with their own networks.
Need help creating the perfect social media marketing strategy for your small business? Contact the team at 121 Creative today.
