Now our team at 121 Creative just love to wax lyrical about how logos are an important part of a brand’s image – how your target audience will decide what they think of your logo design and whether it appeals or not in just a few seconds. But before you groan – not again – take a few moments to check out what happens when logos have their colours swapped or their typefaces changed.

Here are a three logos flipped around that will make the most esteemed fashionista uncomfortable. Ssh don’t tell Anna Wintour…

The serif font used for the iconic VOGUE magazine is classic and timeless. What’s more, it always works well in complementing each issue’s cover photo. However, flip it with famous yellow and blue of the Good Year tyre logo and you certainly wouldn’t see this on any fashion runway anytime soon. Similarly, you’re not going to find Good Year selling a lot of tyres with such an understated typeface but the yellow in their own logo definitely creates a sense of urgency to buy.

Anyone with a sense of humour will appreciate this one – unless of course you’re a devotee of fashion. Clearly the famous Chanel logo would not bode well with the fashion world if it used such a child-like font.  Would we have held on to those infamous Coco Chanel sayings so dearly? I don’t do fashion. I AM fashion doesn’t quite have the same impact using the Fisher Price colour and font. Similarly, Fisher Price would come across as lacking fun if it took on the Chanel colour and typeface.

With similar oranges in their logos – you might think this flip would work better. But the Dunkin Donut colour and bubble letter combo really won’t have people rushing to fork out the dollars for an expensive Hermes scarf. Similarly, we can’t imagine anyone in a hurry to purchase a classy doughnut any time soon.

As you can see – the tiniest of detail and the choices you make when creating a logo really do matter – what works for one product definitely doesn’t make sense for another!

Image source: http://www.roundpeg.biz/