There’s little doubt that online marketing has changed the face of business advertising. These days you can reach your audience more easily than ever before, but it’s not enough to have just a Facebook page and a website, to truly engage with your audience you need to be delivering valuable content in exactly the right ways.

4 online marketing trends not to miss

1. Mobile over desktop – We’ve been banging on about mobile optimisation for a while now, but it still deserves to be on this list because if you don’t have mobile friendly content for your brand you’re doing yourself a huge disservice. Now more than ever people are accessing business information on their mobile devices instead of actual computers and the numbers skew more in favour of mobile devices every single day. If you don’t have a mobile friendly website, you need one. Full stop.
2. Video advertising – Video advertising has been around for a while now of course, but this year we’ve seen changes in the way that google indexes video content in their search engine results and that’s really changing the game for business owners who want to advertise online. Video advertising is not only popular with Google, it’s popular with customers too, particularly on websites with eCommerce options where including video content on product pages significantly increases sales.
3. App indexing – Creating an app for your business can do wonders for your online visibility and as the ranking potential for apps becomes more complex through app indexing, we’re going to see many more apps hitting the marketplace. The great thing about a dedicated app for your business is that it can have all the functionality of your website, with a more intuitive interface. And, best of all, you’ll be right there in your customers pocket whenever they need you.
4. Cohesive platforms – The way we interact with information online is always evolving. In the old days using the internet was predominantly about accessing information, these days customers want to be able to participate in the brand experience, and usually that means consuming and sharing content over a range of different channels. Customers seamlessly move from search engine results to websites to social media pages, so it’s vital that you treat each channel as an extension of your brand and not an independent platform.

Need help with your online marketing? Call the team at 121 Creative today to find out how we can help with online marketing trends.