Although you may not realise it, your packaging materials say heaps about your business. Choosing the right packaging materials to complement your products – and brand message – can go a long way toward building brand credibility and setting yourself apart from the competition.

If you’ve ever had to open one of those hard plastic product casings that take herculean strength, several bladed tools and often cause serious injury in the process, then you know how frustrating product packaging can be. But we’re here to tell you it doesn’t have to be that way!

From the moment they find your parcel in their mailbox to the way your customer feels as they take your product out of its box, every packaging decision you make sends a message about who you are – and it’s the little things that matter the most.

You only have to look as far as YouTube to see how psyched customers get about great packaging. Search ‘unboxing’ and you’ll find MILLIONS of videos of people excitedly opening their new toys and gadgets – everything from teddy bears to Apple computers. And it’s not just the customers who are enjoying the ride – millions of people are watching!

This Samsung Galaxy unboxing has over 2.5 million views.

And for something even more bizarre, this guy unboxing the new Kinder Surprise range (yes, you read that right) has over 36 million!

So why not take a look at the way your products are packaged and how they’re being sent out into the world and see if there’s anything you can do to improve your customer experience. From a handwritten note, to some unexpected wrapping paper, your choices will make a big difference in how people see your brand!